AN ANALYSIS OF EFFORTS AT ENVIRONMENTALLY FRIENDLY LOGISTICS ADMINISTRATION
Sruti Nath
Sruti Nath, Department of Commerce, Catholicate College, Pathanamthitta, Kerala
Published Online : 2020-12-30
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International Journal of E-Government & E-Business Research
Online ISSN : 2456-8295
Frequency : Half Yearly
Current Issue : Volume 5 , Issue 2
2020
ABSTRACT
Research from all over the world shows that environmental concerns have prompted a shift in public behaviour. Business structures, product lines, and promotional strategies are all evolving. Those that are successful in green marketing will reap enormous financial rewards, benefit their shareholders, and make the world a better place to live. Green goods and services don't harm the environment in any way, as they are safe to use, efficient, and biodegradable. It's the final piece in the puzzle of the idea that humanity can progress, prosper, and preserve its standard of living without compromising the planet's ecosystems. The company must pay attention to the supply chain, packaging, raw materials, and product innovations in order to make the goods and services green or eco-friendly. The green market is expanding, offering environmentally and socially responsible services and goods. The purpose of this study was to examine the efficacy of Green Marketing in the environmentally concerned era by surveying 193 persons from various companies that deal with green products and green marketers. The right conclusions were reached with the use of a Chi-square test. The research shows that in today's eco-aware era, green marketing is extremely successful.
Key words: raw materials ,Green marketing, packaging , Environment, Chi square, eco-friendly,Green products
Int. J. of E-Gov. & E-Busi Res